About Sila Digital
Sila Digital is a Dubai based growth marketing consultancy helping businesses across the UAE and international markets achieve sustainable growth. We combine digital marketing strategy, SEO, paid advertising, creative services and marketing automation with technology driven solutions to generate qualified leads, improve conversions and deliver measurable business results.
Our Story
Sila Digital was born from a simple realization:
Most brands don’t struggle due to a lack of ambition, they struggle due to a lack of clarity.
After advising more than 400 businesses across the globe, our co-founders Sami Khan and Askar Zaidi noticed a common pattern. Brands were working with multiple agencies, receiving fragmented insights, and relying on tactics instead of strategy. This led to inconsistent performance, unclear reporting, and unreliable growth.
Brands Advised
Million USD in managed ad spend
Campaigns delivered across countries
ROAS increase in 60 days
Ways to Engage
Flexible Engagement Models to Match Your Growth Stage
Growth Audit & Roadmap
Best for brands that want clarity before committing budget. A one-off, 2 to 3 week engagement.
- Audit of channels, tracking, website and funnel
- Competitor and market review
- Prioritised 90-day growth roadmap
- Walkthrough session with your leadership team
Growth Retainer
Best for brands ready to execute and scale. Ongoing monthly engagement.
- Strategy plus hands-on execution across your chosen channels
- Weekly optimisation
- Monthly reporting and review calls
- A senior lead on your account
Embedded Growth Partner
Best for companies without an in-house senior marketing leader. Fractional and ongoing.
- Acts as your fractional head of growth
- Joins leadership meetings and directs your team and agencies
- Owns budgets and quarterly plans
- Supports hiring and vendor decisions
Meet the Minds Behind Your Growth
Our team brings together years of global experience in strategy, marketing, and performance to help brands scale with clarity and confidence. We work as an extension of your business; focused, aligned, and dedicated to driving measurable growth.
Sami Khan
Co-Founder and Strategy Lead
Sami Khan is a senior growth strategist with over fourteen years of experience advising brands across Australia, the UK, the US, MENA, and Asia. He has guided more than 350 brands and managed over thirteen million dollars in digital advertising spend across global markets.
Sami holds 36+ top tier certifications from HubSpot, Google, the Digital Marketing Institute, SEMrush, and other industry leaders. A member of the Australian Marketing Institute and a multiple award winner in digital marketing, he leads strategy, growth planning, and performance optimisation at Sila Digital.
Askar Zaidi
Co-Founder and Regional Lead
Askar Zaidi is a Dubai based marketer with 10+ years of experience across MENA and South Asia in digital marketing, marketing automation, content production and design. He has extensive experience in the UAE financial services sector, including online trading and brokerage brands, as well as professional services businesses. His work spans growth strategy, brand positioning, lead generation and integrated marketing execution. At Sila Digital, Askar serves as Co Founder and Regional Lead.
Miriam Mehdi
Business Consultant
Miriam Mehdi is a strategy and operations professional with over twelve years of international experience across the US, MENA, Europe, and South Asia. She has held senior roles at organisations including Uber, Shell, CAFU, and advisory bodies supporting global development and entrepreneurship.
At Sila Digital, Miriam works with founders and leadership teams on strategic planning, operational clarity, and market expansion. Her strength lies in turning complex business challenges into clear, actionable strategies that support sustainable and scalable growth.
Farwah Batool
Software Development Consultant
Farwah Batool is a software development professional with over nine years of experience in full stack development, .NET C Sharp, SQL, and business aligned technology solutions. She has worked with enterprise organisations such as DP World, Systems Limited, and GAC Group, delivering scalable and reliable digital systems across complex environments. At Sila Digital, Farwah provides software development consultancy focused on platform strategy, system design, and technical oversight. Her work ensures that technology decisions align with business objectives and support long term growth.