About
We help brands grow with data-backed systems, transparent execution, and a partnership built on results.
Our Story
Sila Digital was born from a simple realization:
Most brands don’t struggle due to a lack of ambition they struggle due to a lack of clarity.
After advising more than 370 businesses across the globe, our co-founders Sami Khan and Askar Zaidi noticed a common pattern. Brands were working with multiple agencies, receiving fragmented insights, and relying on tactics instead of strategy. This led to inconsistent performance, unclear reporting, and unreliable growth.
Brands Advised
Million USD in managed ad spend
Campaigns delivered across countries
ROAS increase in 60 days
Meet the Minds Behind Your Growth
Our team brings together years of global experience in strategy, marketing, and performance to help brands scale with clarity and confidence. We work as an extension of your business — focused, aligned, and dedicated to driving measurable growth.
Sami Khan
Co-Founder and Strategy Lead
Sila Digital was born from a simple realization:
Sami Khan is a senior growth strategist with over fourteen years of experience advising brands across Australia, the UK, the US, MENA, and Asia. He has guided more than three hundred and seventy brands and managed over thirteen million dollars in digital advertising spend across global markets.
Sami holds 36+ top tier certifications from HubSpot, Google, the Digital Marketing Institute, SEMrush, and other industry leaders. A member of the Australian Marketing Institute and a multiple award winner in digital marketing, he leads strategy, growth planning, and performance optimisation at Sila Digital.
Askar Zaidi
Co-Founder and Regional Lead
Askar Zaidi is a Dubai based creative strategist with over a decade of experience in content production, branding, and digital storytelling. He has worked with more than two hundred brands across the UAE, MENA, and South Asia, helping businesses build clear brand identities and compelling creative narratives. At Sila Digital, Askar leads creative direction and brand execution, ensuring every piece of content, design, and messaging reflects strategic intent. He works closely with founders and marketing teams to turn ideas into cohesive brand experiences that connect with audiences and support long term growth.
Miriam Mehdi
Business Consultant
Miriam Mehdi is a strategy and operations professional with over twelve years of international experience across the US, MENA, Europe, and South Asia. She has held senior roles at organisations including Uber, Shell, CAFU, and advisory bodies supporting global development and entrepreneurship.
At Sila Digital, Miriam works with founders and leadership teams on strategic planning, operational clarity, and market expansion. Her strength lies in turning complex business challenges into clear, actionable strategies that support sustainable and scalable growth.
Farwah Batool
Software Development Consultant
Farwah Batool is a software development professional with over nine years of experience in full stack development, .NET C Sharp, SQL, and business aligned technology solutions. She has worked with enterprise organisations such as DP World, Systems Limited, and GAC Group, delivering scalable and reliable digital systems across complex environments. At Sila Digital, Farwah provides software development consultancy focused on platform strategy, system design, and technical oversight. Her work ensures that technology decisions align with business objectives and support long term growth.